How much revenue are you
losing to slow follow‑up?

Enter 6 numbers. Instantly see the revenue leaking from response delays and weak follow‑up. No login required for your headline number.

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Leads per month iTotal inbound leads or opportunities generated monthly.

Average deal value ($) iAverage revenue per closed deal.

Response time (hours) iAverage time to respond to a new lead. HBR: <5 mins = 21x more likely to qualify.

Leads contacted (%) iPercentage of new leads your team actually contacts.

Avg follow‑up attempts iNumber of follow‑up touches after the initial contact. 3+ is ideal.

Baseline conversion rate (%) iYour conversion rate if every lead was contacted within 5 mins and followed up 4+ times.

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Total Annual Revenue Leak

That's $0 per month 0 lost deals/year $0 leaked revenue per lead/year iThis is the revenue lost per lead due to poor follow‑up, not your Customer Acquisition Cost (CAC).

Opportunity

Fix your follow‑up system

Response Time Leak

0% penalty

Delayed responses kill conversion probability.

Follow-Up Attempt Leak

0% penalty

Low follow‑up cadence leaves deals on the table.

Primary Bottleneck

Your Response Speed is costing you the most.

Fix this first: Reduce response time to < 5 minutes

Response Time Penalty (HBR curve):

< 5 mins	Factor: 1.0	Penalty: 0%
< 1 hour	Factor: 0.8	Penalty: 20%
< 4 hours	Factor: 0.6	Penalty: 40%
< 24 hours	Factor: 0.3	Penalty: 70%
> 24 hours	Factor: 0.1	Penalty: 90%

Follow‑Up Attempt Penalty (sales research):

0 attempts	Factor: 0.1	Penalty: 90%
1 attempt	Factor: 0.3	Penalty: 70%
2 attempts	Factor: 0.5	Penalty: 50%
3 attempts	Factor: 0.7	Penalty: 30%
4+ attempts	Factor: 0.9	Penalty: 10%

Effective Conversion Rate:

baselineConvRate × responseFactor × followUpFactor × (contactRate/100)

Annual Revenue Leak:

leadsPerMonth × (1 − effectiveConvRate/baselineConvRate) × avgDealValue × 12

Breakdown Attribution (Marginal Impact):

Each factor's contribution is calculated by setting it to 1 (perfect) while keeping others unchanged. The reduction in total leak is that factor's isolated impact.

Sources: HBR Lead Response Study, InsideSales.com, Strategyneer internal benchmarks.

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Follow-Up Leak Calculator

How much revenue are you losing to slow follow‑up?

Response Time Leak

Follow-Up Attempt Leak

Get your full follow‑up audit

Your Full Follow‑Up Audit

Your Full Follow‑Up Audit

How much revenue are you
losing to slow follow‑up?