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losing to slow follow‑up?
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Total Annual Revenue Leak
Opportunity
Fix your follow‑up system
Response Time Leak
0% penaltyDelayed responses kill conversion probability.
Follow-Up Attempt Leak
0% penaltyLow follow‑up cadence leaves deals on the table.
Primary Bottleneck
Your Response Speed is costing you the most.
Response Time Penalty (HBR curve):
| < 5 mins | Factor: 1.0 | Penalty: 0% |
| < 1 hour | Factor: 0.8 | Penalty: 20% |
| < 4 hours | Factor: 0.6 | Penalty: 40% |
| < 24 hours | Factor: 0.3 | Penalty: 70% |
| > 24 hours | Factor: 0.1 | Penalty: 90% |
Follow‑Up Attempt Penalty (sales research):
| 0 attempts | Factor: 0.1 | Penalty: 90% |
| 1 attempt | Factor: 0.3 | Penalty: 70% |
| 2 attempts | Factor: 0.5 | Penalty: 50% |
| 3 attempts | Factor: 0.7 | Penalty: 30% |
| 4+ attempts | Factor: 0.9 | Penalty: 10% |
Effective Conversion Rate:
baselineConvRate × responseFactor × followUpFactor × (contactRate/100)
Annual Revenue Leak:
leadsPerMonth × (1 − effectiveConvRate/baselineConvRate) × avgDealValue × 12
Breakdown Attribution (Marginal Impact):
Each factor's contribution is calculated by setting it to 1 (perfect) while keeping others unchanged. The reduction in total leak is that factor's isolated impact.
Sources: HBR Lead Response Study, InsideSales.com, Strategyneer internal benchmarks.
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